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AI competitive intelligence platform

Track your competitor products.
Plan your next move.

Prescouter's competitive intelligence platform brings competitor products, market signals, and your own data into one view. Spot market shifts early and plan your next product move with confidence.

Explore the Live Demo

Why it's different

Not another marketing tool. A product intelligence platform.

Most competitive intelligence platforms were built for software (SaaS) companies and track marketing changes. Ours was built for physical products, tracking the formats, materials, and specs your R&D teams care about.

Track what competitors make

Competitor monitoring starts with what manufacturers offer. The platform records formats, material structures, dimensions, and other product specs alongside launches and discontinuations. Teams can compare products across brands and see which ones enter or leave the market.

One market with internal data

Prescouter builds the market intelligence platform for one defined market at a time. Teams can compare their own sales or product data with market benchmarks in the same analytical framework and expand coverage to more categories as needed.

AI with expert validation

The platform uses AI to extract and summarize trends, surges in product innovation, and competitive moves. On request, Prescouter analysts and experts from its network of 10,000+ can validate signals and run studies to answer specific questions.

Platform modules

Your whole market in one platform.

Four connected modules cover what competitors make, what the market is saying, and how your own numbers compare. Everything sits in one competitive intelligence platform, built around your market.

Analytics and trends

Count the launches. See what's changing.

Competitor product launch monitoring brings new launches, discontinued items, and the total number of products monitored into one view. Teams can compare activity by brand and track innovation by format and changes in material use over time.

Analytics and trends view of the competitive intelligence platform with launch, discontinuation and competitor performance charts (demo data)

Competitor catalogs

Find the products. Compare the specs.

Teams can search competitor products in a single catalog and filter by brand or format. Each entry includes product specs, so teams can compare material structures, dimensions, and other details across manufacturers.

Competitor catalog view of the competitive intelligence platform with products filtered by brand and format (demo data)

Trade publication feed

Track the trade press. See which topics gain coverage.

Clients set the topics the platform follows. Teams can filter trade coverage by topic and period, read AI summaries and monthly highlights, and see how coverage of each topic changes over time.

Trade publication feed of the competitive intelligence platform with topic velocity over time (demo data)

Signals and internal data

Market and consumer signals. Alongside sales or product data.

The platform brings together signals from social media, industry news, trade publications, and product reviews. Teams can add their own sales or product data and compare it with market benchmarks in the same view.

Data streams of the competitive intelligence platform: Competitor catalogs, consumer sentiment and internal client data

Questions teams ask

Ask a market question.
See how our platform answers.

01 · Competitor activity“Which competitors are launching and retiring products?”
Our analytics view counts new launches, discontinued items, and all products monitored in your market. A competitor breakdown puts launches and retirements side by side, so your team can see which brands are adding more products than they remove and which are doing the reverse.
02 · Product mix“Which formats and materials are gaining share?”
Your team can compare innovation volume across formats and follow material use over time, including trends in mono-material and mixed plastic packaging. The platform's analytics show which formats account for more of the recorded innovation and which materials are becoming more common.
03 · Trade and regulation“What are trade publications and regulators signaling?”
Prescouter's trade publication feed tracks coverage of the topics you set, including regulations when relevant. Topic velocity shows how often each subject appears over time, and AI executive summaries, monthly recaps, and article takeaways show what trade publications report about industry and regulatory developments.
04 · Internal benchmarks“How do our products compare with the market?”
Bring your own sales or product data into the platform and see it next to market benchmarks in the same framework. Your product team can compare its formats or materials with those in competitor catalogs and use sales data to decide which differences warrant a closer look.
05 · Category opportunities“Where should we look next for growth?”
By combining launch activity, format trends, and trade coverage, the platform points to areas worth investigating, such as a format with few competing products or a category drawing more coverage. On request, Prescouter analysts and experts can validate the signals or run a study on a specific opportunity.

How it works

Start with one market. Build from there.

Prescouter builds the platform around a defined market and the topics the client wants to track. Teams can add categories as their research needs grow.

Step 01

Scope the market

Prescouter and the client define the product market, the competitors and formats to monitor, and the topics the team wants to follow in trade coverage.

Step 02

Connect the data

Prescouter brings competitor catalogs and market and consumer signals together, then adds the client's sales or product data so teams can compare it with market benchmarks.

Step 03

Track and check signals

The platform tracks the market continuously and uses AI to extract and summarize changes. Prescouter analysts and experts can validate signals on request.

Step 04

Brief the team

Teams use the analytics, trade summaries, and article takeaways to brief colleagues on market activity. Prescouter can then expand coverage to more product categories.

Who it's for

From R&D to the commercial team.

01

Innovation and R&D leaders

Spot patterns in product innovation

Compare launch activity, innovation by format, and changes in material use before committing resources to a development or pilot project. Prescouter can run a study when the team needs more evidence on a specific question.

02

Product, category, and brand teams

Compare assortments across brands

See what competitors have added or discontinued and compare product formats and specifications across brands. Teams can add their own sales or product data to benchmark the assortment.

03

Packaging and materials teams

Track formats and material structures

Compare dimensions, closures, and material structures across competitor products. Follow changes in material use over time and track trade coverage of topics such as barrier materials, recycling, and bioplastics.

04

Strategy and commercial teams

For converters and suppliers

See which formats brands are launching or retiring and which topics are drawing trade coverage. Converters and suppliers can use those signals to decide which categories warrant a closer look.

Buyer checklist

Competitive intelligence platforms. Six checks before buying.

For physical products, check how closely the coverage matches the market, what each product record contains, and whether the team can trace a market signal back to its source.

CriterionWhat to checkHow this platform handles it
Product coverageCheck which competitors and products are covered and whether records include formats, materials, and dimensions.The platform monitors manufacturer catalogs and captures product formats, material structures, and dimensions.
Sources and refreshAsk where the data comes from and how often each source is monitored.The platform continuously monitors competitor catalogs and market signals, including trade publications and product reviews.
Signal qualityCheck whether teams can filter coverage by topic and see which subjects are getting more attention.Topics set by the client, period filters, and topic velocity show how trade coverage changes.
Analysis and reviewAsk what the AI extracts and when analysts or experts can check its findings.AI summarizes trends, surges in product innovation, and competitive moves. Analysts and experts validate signals on request.
Market and data customizationCheck whether the platform can cover a defined market, follow chosen topics, and use internal data.Prescouter scopes one market at a time, follows topics set by the client, and adds internal data.
Price and demoLook for a stated starting price and a live demo the team can open before buying.Enterprise deployments start at $40,000. Anyone can open the live packaging demo, which uses dummy data.

Pricing and scope

Set the scope. See what's included.

Enterprise deployment pricing depends on the agreed scope, including the market, the topics to track, and the client data to include.

Starting at $40,000 Depending on scope

All deployments run under standard Prescouter terms and an NDA.

Full market coverage

Competitor catalogs and material structure databases cover the market defined for the deployment.

AI insights

AI extracts and summarizes trends, surges in product innovation, and competitive moves.

Security and access controls

Enterprise security includes custom access controls for the deployment.

Analyst and expert support

Prescouter analysts and experts can validate signals or run studies on request.

FAQ

Frequently asked questions.

Something else?

What is a competitive intelligence platform?
It helps teams collect and analyze information about competitors and their markets. Our intelligence platform is built for companies that make physical products. It tracks what competitors sell, including formats, materials, and specifications, and connects those records with market signals and your own data.
Which industries and markets does the platform cover?
We can scope the platform for any physical product market. Each deployment starts with one defined market and can expand to additional categories. The public demo uses flexible packaging to show how teams can review product formats, material structures, and trade coverage.
Does the live demo use real market data?
The live demo uses dummy data for the flexible packaging market. Anyone can open it and try the analytics, search competitor catalogs, and filter the trade publication feed. The entries and figures are examples for exploring how the platform works.
Which data sources does the platform use?
The platform monitors manufacturer catalogs directly for product formats, material structures, and dimensions. It also draws market and consumer signals from social media, industry news, trade publications, and product reviews. A third data stream brings in the client's own sales or product data.
Can we add our own data?
Yes. We can include your company's sales or product data in the same analytical framework as market benchmarks. Your team can review its product mix alongside competitor offerings and use the benchmarks to decide which differences warrant a closer look.
How much does the platform cost?
Enterprise deployments start at $40,000. The final price depends on the scope we agree on with your team, including the market to cover, the topics to monitor, and the internal data to include. Deployments include market coverage, AI insights, and enterprise security with custom access controls.
How long does setup take?
Setup time depends on the scope of the deployment. We agree on a timeline with your team during scoping, as you define the market, the topics to follow, and the internal data to include in the platform.

Live demo

See what the platform tracks.

Explore the flexible packaging demo with dummy data, or request a demo to discuss what the platform could track for your market.

01

Compare launches and retirements

See how many products each competitor launches or retires in the demo.

02

Search by brand or format

Open product entries and compare formats, material structures, and dimensions.

03

Follow trade coverage

Filter articles by topic or period and read the AI executive summary.

Explore the Live Demo

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