Expert interviews
6experts interviewed
Find the pain points
Experts revealed unmet needs, pain points and emerging trends in the conductive inks space.
Case Study · Market Assessment
Finding a way into conductive inks.
A global specialty chemicals manufacturer wanted to enter the conductive inks market with a differentiated product. We studied the market, interviewed experts and ranked chemistries and applications to show where to start.
The Client
The client is a global specialty chemicals manufacturer. It wanted to enter a new market with a differentiated product.
The Challenge
A new market.
Enter it differently.
Prescouter was asked to help the client understand where to enter the conductive inks market by identifying potential gaps, key performance indicators and promising applications.
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Gaps
Unmet needs
Pain points users still face.
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Metrics
Performance indicators
What buyers measure inks by.
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Uses
Growth applications
Where demand is emerging.
Our Approach
Scoring chemistries and applications for entry.
Company landscape
20companies profiled
Map the players
We profiled companies and startups and tracked sales and product launches of 8 key players.
Opportunity scoring
5years of patent data
Rank the options
We ranked chemistries and applications on share, growth, competition, patents, cost and performance.
The Outcome
A clear place to start in inks.
Prescouter delivered a full assessment of the conductive inks market, using scoring criteria and expert insight. The recommendations showed where the client should focus first as it enters this new space with a differentiated product.
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Experts
6 SME interviews
Surfacing unmet needs.
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Players
20 companies
Including 8 key players tracked.
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Focus
Scored priorities
Where to enter first.
Entering a new market works best where incumbents leave gaps. Scoring chemistries and applications shows where those gaps are.
Let’s Talk
Where could your product stand out?
Map the market, hear from experts and enter where you can win. Wherever you’re starting from, we’ll help you get there.
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