Market scan
3time horizons assessed
Map the options
We identified markets for the filters across short, medium and long term horizons.
Case Study · Opportunity Assessment
Finding new markets for a proven filter.
A specialty materials company wanted to know where its pipette tip filters could sell next. We identified and qualified new markets over short, medium and long term horizons, along with key companies in each.
The Client
The client is a specialty materials company. It wanted to grow beyond filtered pipette tips into new commercial markets.
The Challenge
One proven product.
Many possible markets.
Prescouter was asked to understand current and future trends in filtered pipette tips and identify new target markets where the client’s filters could be applied.
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Trends
Market trends
Where pipette tip filters are heading.
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Markets
New target markets
Applications that could use the filters.
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Players
Key companies
Who operates in each new market.
Our Approach
Qualifying markets across three time horizons.
Forecasting
10year market outlook
Size the prize
We added forecasts, market size by industry and current and future trends for each option.
Prioritization
5top markets selected
Rank the best
We narrowed the field to the 5 markets most likely to benefit from the filters.
The Outcome
A ten year map of new markets.
Prescouter presented the top 5 markets that could benefit from the client’s filters, with forecasts, market size by industry and key trends. The landscape showed which commercial markets could adopt the product within the next 10 years.
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Markets
Top 5 markets
Ranked for the client’s filters.
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Outlook
10 year horizon
Short, medium and long term targets.
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Players
Key companies
Mapped within each target market.
A proven component often has more markets than its first application suggests. Looking across time horizons turns a niche product into a pipeline of options.
Let’s Talk
Where else could your product sell?
Let us map the markets your materials could serve next. Wherever you’re starting from, we’ll help you get there.
Or email [email protected]