Market intelligence
4Nordic countries covered
Study the markets
Secondary research mapped market dynamics in Denmark, Sweden, Finland and Norway.
Case Study · Market Sizing
Sizing Nordic demand for intermittent catheters.
A global medical products company was eyeing Nordic catheter markets. We built a consumption-driven model that sized four markets and forecast growth over 10 years.
The Client
The client is a global healthcare company that develops, manufactures and markets medical products. It wanted to size Nordic intermittent catheter markets to shape its market entry strategy.
The Challenge
A material upgrade.
A new market to win.
Prescouter was asked to size the intermittent catheter markets in Denmark, Sweden and Finland and characterize opportunities to inform market entry.
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Size
Market size by country
Quantify demand in each market.
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Patients
Patient use patterns
Understand who uses catheters and how.
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Tenders
Public tender landscape
Find openings in Nordic tenders.
Our Approach
Modeling consumption country by country.
Interviews, surveys
Primaryinputs to the model
Build the model
Interviews and surveys fed a consumption-driven model of epidemiology, patient use and business data.
Tender analysis
Tendersreviewed across countries
Find the openings
We examined tenders across Nordic countries to identify concrete opportunities for entry.
The Outcome
A clear view of Nordic opportunity.
Prescouter built a tailored market model that sized the intermittent catheter markets across Denmark, Sweden, Finland and Norway. It combined epidemiological, patient use, business and market data with 10 year growth forecasts to guide the client’s entry strategy.
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Scope
4 Nordic markets
Sized in one tailored model.
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Forecast
10 years of growth
Projections to guide entry timing.
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Depth
Patient level data
Epidemiology and use patterns included.
Entering a new market starts with knowing how a product is actually used. Consumption-driven models reveal demand that headline figures miss.
Let’s Talk
Where could your products find new demand?
Size the market, read the tenders and enter with confidence. Wherever you’re starting from, we’ll help you get there.
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